Senco Gold Share Surges on Impressive FY24 Performance


by Sandip Das on 15 April 2024,  5 min read


The stock price of Senco Gold Limited, one of India’s leading jewellery retailers soared over 17 percent during the afternoon session following the release of its business update. This update unveiled impressive financial figures, including a notable 28 percent revenue growth for the fiscal year 2023-24 and a staggering 39 percent year-on-year growth for the quarter ended March 2024.

Despite the backdrop of rising gold prices, Senco Gold managed to achieve significant growth in both volume and revenue streams. Notably, the company reported a commendable 13 percent volume growth in gold and a remarkable 19 percent volume growth in diamond sales for the full fiscal year. This achievement is particularly noteworthy considering the adverse impact of escalating gold prices on unorganised jewellers, highlighting the resilience and adaptability of organised listed jewellers like Senco Gold.

However, the surge in gold prices did present challenges, particularly in terms of working capital availability. Senco Gold attributed this to higher margins for Gold Hedging and Gold Metal Loan (GML), reflecting the intricacies of navigating a dynamic market environment.

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A key metric highlighted in the business update is the increase in old gold exchange as a percentage of Senco Gold’s sales, rising to 32 percent from 29 percent in the previous year. This indicates a growing trend of customers exchanging old gold for new purchases, reflecting both consumer behavior and Senco Gold’s strategic initiatives.

Moreover, Senco Gold’s same-store-sales growth (SSSG) during the full fiscal year stood impressively at 19 percent, underscoring the company’s ability to drive growth and capture market share even in a challenging economic climate.

In terms of expansion, in FY24 the company launched a total of 23 new showrooms on a net basis, including four showrooms in the January-March quarter alone. This aggressive expansion strategy propelled the total showroom portfolio to 159, marking the highest-ever expansion since the company’s inception. Such strategic expansion not only enhances Senco Gold’s market reach but also reinforces its position as a formidable player in the Indian jewellery retail landscape.

Despite the stellar performance, Senco Gold remains cognizant of external factors that could influence its future trajectory. The recent sharp escalation in gold prices due to geopolitical tensions in the Middle East has presented challenges, dampening demand in the industry. As a result, the company acknowledges that its first-quarter performance for the fiscal year ahead hinges upon ongoing buying propensity during festive and auspicious New Year celebrations.

Senco Gold appears poised to capitalise on its solid foundation and market position. The company’s robust financial performance, coupled with its strategic expansion initiatives and resilience in the face of external challenges, bodes well for its future prospects.

Senco Gold Limited’s impressive performance in FY24 underscores its resilience, adaptability, and strategic foresight in navigating a dynamic market landscape. As it continues to innovate and expand its footprint, the company is well-positioned to sustain its growth momentum and deliver value to its stakeholders in the years to come.

At 12:34 PM, Senco Gold Stock was trading at Rs 939.40 on NSE, up Rs 137.90 or 17.21 percent.

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Disclaimer: The information provided in this blog post is for informational purposes only and should not be construed as investment or trading advice. The author is not a financial advisor and does not have any professional qualifications in this area. The author does not guarantee the accuracy or completeness of the information provided. Any action you take based on the information in this blog post is done at your own risk. Please consult with a financial advisor before making any investment.

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